It is not unusual for businesses to ask for a customer review. However, it is not unusual for them to also be rejected very often. Then the famous question arises — why? If the client is obviously satisfied, then why is it so difficult to get a review? Businesses are…

Did you know that scientists reckon we now have a shorter attention span than a goldfish? In other words, it lasts around 9 seconds. So, it’s no surprise that marketers find the sales process so difficult. The purchasing process can take time, so customers try to shorten every aspect as…

With the increasing threats of data breaches, customers are more cautious with their personal data. At the same time, businesses are constantly trying to find new ways to gather and analyze customer data for business purposes. Hence, the European Union (EU) has recognized this as a good moment to intervene…

Product reviews are the fastest and most useful way to eliminate customers’ concerns. You might think that a good product description and advertising are all you need, but, what sets you apart from the competition is the product reviews. No matter whether you’re an eCommerce professional or just a beginner…

Online reputation audit is a pretty big thing in today’s business world. The Internet is more competitive than ever, so what people see while searching will most probably shape their final decision. We already talked about online reputation management, therefore, it’s time to explain how to conduct an online reputation…

Let’s face it — getting negative reviews is far from pleasant, but it’s inevitable. No matter how hard you try, it’s just simply impossible to satisfy all the clients. So, the bad news is that customers complain, and they usually do it in a public manner. …

Positive reviews are one of the strongest ways of attracting new customers. Nothing speaks louder than other customers praising your work. Why? Because it’s not staged — therefore, it doesn’t sound commercial. Reviews, both positive and negative, are the core of your online reputation management. …

Did you know that 89% of customers read business responses to online reviews? Therefore, responding to online reviews can significantly impact your brand image. How does response time affect online reputation? Should the approach differ for positive and negative reviews? Do managers need to address every review? Answering these questions…

Interested in knowing what is online reputation management? It might sound like some fancy concept, but it’s something well-known to every business. Everyone knows what brand reputation is and how important it is for companies. But, gone are the days when companies were the main builder of their reputation. …